According to Pew Research Center, 81% of Americans now say they text regularly and billions of text messages are sent every day in the US alone1. Before you write off texting as a preferred communication for tweens and teens, check out this data on text volume by US adults shown in the graphic:
Your members may be exchanging 50-80 text messages everyday with someone. But it’s probably not you. Wouldn’t it be great if clients could turn to you as easily as they hit up Google Finance or their Facebook friends when they need financial guidance? With 96% of smart phone owners texting these days, shouldn’t they be able to text you? You already have a mobile app and an awesome website, and maybe even offer chat from your website. That’s great.